Western Union: yes!

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After more than 150 years, the Western Union brand is getting a fresh look.

The company is well-known among people around the world for providing fast, reliable financial services such as money transfer. But ensuring that a son receives his tuition money from his dad 6,000 miles away is so much more than just a transaction. It's deeply emotional.

Western Union's new yes! brand campaign is a burst of positive. It focuses on our consumers and embraces their hopes and dreams. It is inspiring and universal.

Can one word connect us all? yes! A new brand campaign is in the making.

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